This vintage Care Bears advertising booklet is from 1984. These booklets were included with Care Bears toys to advertise what other figures and playsets were available.
The booklet has 20 pages printed in color. The cover says “Come to the Land of the Care Bears” and the back has an image of Tenderheart Bear and the Kenner logo. The first page of the booklet says “Care Bears Care About You…” and lists the names of various Care Bears characters and some information about each one.
The characters shown are:
Tenderheart Bear
Cheer Bear
Grumpy Bear
Birthday Bear
Funshine Bear
Friend Bear
Wish Bear
Love-a-Lot Bear
Good Luck Bear
Cloudkeeper
Professor Cold Heart
Baby Tugs Bear
Baby Hugs Bear
Grams Bear
Bedtime Bear
The products advertised include:
18-inch stuffed animals
13-inch stuffed animals
6-inch stuffed animals
Grams Bear, Baby Hugs Bear and Baby Tugs Bear stuffed animals
Poseable figures
Rainbow Roller & Cloud Mobile toy vehicles
Care-a-Lot playset and Storybook Play Case
Miniatures
PlayDoh playset, Cookie Bake Set
Sit ‘n Spin Ride-on Toy, Dip Dots Paint Set, coloring books
The front of the booklet is marked “American Greetings Corp. 1984.”
The pages show some wear and have bent corners, etc. but this booklet is a rare piece of ephemera for your Care Bears collection.
- Measurements:
- Length: 5 in. (12.7 cm)
Height: 3 1/4 in. (8.3 cm)
Condition: Used, vintage
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